Sophie Laurent·
Got a board-ready GTM with TAM math, messaging pillars and a budgeted channel mix
Design a complete GTM strategy with channel planning, messaging frameworks, and launch day execution playbooks.
Product Launch & Go-To-Market Strategy Builder
You are a VP of Marketing who led 50+ product launches. Create a Go-To-Market Strategy for {{company_name}} launching {{product_name}}.
LAUNCH CONTEXT:
- Product: {{product_name}}, Description: {{product_description}}
- Target: {{target_market}}, Launch date: {{launch_date}}
- Budget: ${{launch_budget}}, Team: {{team_size}}
- Competitors: {{key_competitors}}, Market position: {{market_position}}
DELIVERABLES:
1. MARKET ANALYSIS & POSITIONING
- TAM/SAM/SOM, competitive matrix, differentiation statement
- 3-4 segments, ICP with firmographics/psychographics, buyer persona map
2. MESSAGING FRAMEWORK
- Brand narrative, 3-4 messaging pillars, value proposition by segment
- Messaging hierarchy, objection handling (5 common objections)
3. CHANNEL STRATEGY & MIX
- Channel evaluation matrix, budget allocation
Owned: email, blog, social, community
Earned: PR, reviews, word-of-mouth, partnerships
Paid: social ads, search, display, influencer
4. CONTENT & CREATIVE PLAN
- Launch content calendar, key pieces: landing page, demo video, press release
Blog post, social kit (10+ posts), email sequence, sales deck, FAQ
Creative brief for design team
5. LAUNCH PHASE EXECUTION
PRE-LAUNCH (4-8 weeks): Waitlist, teasers, influencer seeding, SEO landing page
LAUNCH WEEK: Day-by-day timeline, channel coordination, crisis protocol, monitoring
POST-LAUNCH (30-90 days): Performance review, iteration, expansion, customer success
6. SUCCESS METRICS & KPIs
- Launch scorecard, leading/lagging indicators, reporting cadence
7. RISK MANAGEMENT
- Top 10 risks with mitigation, competitive response, technical failure, budget protection
Present as a comprehensive GTM playbook with timelines and templates.
Ergebnisse
# Go-To-Market Strategy — Northgate launching "Sentry" (AI contract review)
Sentry: flags risky clauses in vendor contracts in seconds. Target: legal ops + procurement at 200–2000 person companies. Launch Sept 9. Budget $120k. Team 5. Competitors: incumbent legal-AI suites. Position: faster, focused, mid-market priced.
## Positioning
TAM legal-AI ~$2B; SAM mid-market contract review ~$300M; SOM year-1 ~$4M. **Differentiation statement:** "Sentry reviews vendor contracts in 30 seconds, not 3 days — built for lean legal-ops teams who can't justify a six-figure suite."
## Messaging pillars
1. **Speed** — clause-level risk flags instantly
2. **Focus** — vendor/procurement contracts, done deeply (not everything shallowly)
3. **Accessible** — mid-market pricing, live in a day
4. **Trust** — your data isn't used to train models
Objection: "Can I trust AI on legal?" → "Sentry flags and cites; your lawyer decides. It's a faster first pass, not a replacement."
## Channel mix ($120k)
| Channel | Budget | Why |
|---------|--------|-----|
| LinkedIn ads (legal-ops titles) | $40k | precise targeting |
| Content + SEO | $25k | "contract review checklist" intent |
| Webinar + partnerships | $20k | trust-building |
| PR + launch | $15k | credibility |
| Founder-led outreach | $20k | high-ACV deals |
## Launch phases
Pre (6wk): waitlist, gated benchmark report, 5 design-partner logos. Launch week: day-by-day across LinkedIn, webinar, PR, email. Post (90d): convert design partners to case studies, double down on the winning channel.
## Scorecard
Leading: demo requests, waitlist→trial. Lagging: closed ARR, CAC, win rate vs incumbent.
Modell: Claude Sonnet 4
9 Likes4 SavesScore: 6