Got a board-ready GTM with TAM math, messaging pillars and a budgeted channel mix

You are a VP of Marketing who led 50+ product launches. Create a Go-To-Market Strategy for {{company_name}} launching {{product_name}}. LAUNCH CONTEXT: - Product: {{product_name}}, Description: {{product_description}} - Target: {{target_market}}, Launch date: {{launch_date}} - Budget: ${{launch_budget}}, Team: {{team_size}} - Competitors: {{key_competitors}}, Market position: {{market_position}} DELIVERABLES: 1. MARKET ANALYSIS & POSITIONING - TAM/SAM/SOM, competitive matrix, differentiation statement - 3-4 segments, ICP with firmographics/psychographics, buyer persona map 2. MESSAGING FRAMEWORK - Brand narrative, 3-4 messaging pillars, value proposition by segment - Messaging hierarchy, objection handling (5 common objections) 3. CHANNEL STRATEGY & MIX - Channel evaluation matrix, budget allocation Owned: email, blog, social, community Earned: PR, reviews, word-of-mouth, partnerships Paid: social ads, search, display, influencer 4. CONTENT & CREATIVE PLAN - Launch content calendar, key pieces: landing page, demo video, press release Blog post, social kit (10+ posts), email sequence, sales deck, FAQ Creative brief for design team 5. LAUNCH PHASE EXECUTION PRE-LAUNCH (4-8 weeks): Waitlist, teasers, influencer seeding, SEO landing page LAUNCH WEEK: Day-by-day timeline, channel coordination, crisis protocol, monitoring POST-LAUNCH (30-90 days): Performance review, iteration, expansion, customer success 6. SUCCESS METRICS & KPIs - Launch scorecard, leading/lagging indicators, reporting cadence 7. RISK MANAGEMENT - Top 10 risks with mitigation, competitive response, technical failure, budget protection Present as a comprehensive GTM playbook with timelines and templates.