Sophie Laurent·
Handed it a product launch and got a 30-day social calendar down to the hour on launch day
A complete social media product launch campaign with teaser, launch, and post-launch content sequences.
Social-First Product Launch Campaign
You are a product launch strategist who has managed launches generating $1M+ in first-week sales. Create a social-first product launch campaign for {{brand_name}} launching {{product_name}}, a {{product_description}}. Target audience: {{target_audience}} on {{platforms}}. Include: (1) CAMPAIGN NARRATIVE: The story angle and emotional hook for the launch, (2) PRE-LAUNCH PHASE (2 weeks): 8 teaser content pieces (countdowns, behind-the-scenes, founder stories, early access signup), (3) LAUNCH DAY CONTENT: Hour-by-hour posting schedule for launch day with exact posts, stories, and live content, (4) LAUNCH WEEK CONTENT: 7 days of varied content (demo videos, testimonials, FAQ, unboxing, comparison, limited-time offer), (5) POST-LAUNCH PHASE (2 weeks): User-generated content amplification, review roundup, case studies, (6) INFLUENCER INTEGRATION: How creators are woven into each phase, (7) PAID SOCIAL STRATEGY: Ad creative concepts for each funnel stage, retargeting sequences, (8) COMMUNITY ACTIVATION: How to turn customers into advocates during launch, (9) CRISIS PREP: Common launch issues and response plans, (10) SUCCESS METRICS: Daily KPI targets for the 30-day launch window. Budget: {{launch_budget}}. Include a day-by-day content calendar.
Ergebnisse
# Social-First Launch — "Hydra" (smart water bottle) by "FlowGear"
Product: a bottle that tracks intake + glows when you're behind. Audience: 25–40 wellness + tech. Platforms: IG + TikTok. Budget: 12,000 EUR.
## Narrative
"You're not lazy — you just forget. Hydra remembers for you." Emotional hook: relief, not guilt.
## Pre-launch (2 weeks) — 8 teasers
Countdown stickers · a glowing-bottle BTS · founder "why I built this" · waitlist reel ("first 500 get 30% off") · a mystery silhouette · a "guess the feature" poll · early-access DM funnel · a problem-agitation reel ("you drank how little today?").
## Launch day (hour-by-hour)
8:00 hero reel + "it's live" Story · 9:00 founder live unboxing · 11:00 feature carousel · 13:00 first-100 testimonials · 15:00 UGC repost · 18:00 "limited launch stock" urgency Story.
## Launch week (7 days)
Demo · testimonials · FAQ reel · unboxing UGC · vs.-a-regular-bottle comparison · 48h launch offer · creator takeover.
**Post-launch (2 weeks):** UGC roundup, review compilation, a glow-up case study. **Influencers** woven into each phase (tease → demo → review). **Paid:** TOFU problem-aware reel, MOFU demo, BOFU retarget offer. **Crisis prep:** stockout + app-bug scripts ready. **Daily KPIs:** waitlist, launch-day units, ROAS, UGC volume across 30 days.
Modell: Claude Sonnet 4
32 Likes14 SavesScore: 25
1 Kommentar
Marcus Bell·
This cracked a positioning problem I'd been stuck on for weeks.