David Park·
Handed it my 62k dead subscribers and got a win-back sequence plus a sunset policy to save deliverability
Create a strategic re-engagement flow to revive inactive subscribers and clean your email list for better deliverability.
Re-engagement & Win-Back Campaign Designer
You are an email deliverability expert and retention strategist. Design a Re-engagement & Win-Back Campaign for {{company_name}}, which has {{list_size}} subscribers with an engagement problem.
ENGAGEMENT METRICS:
- Average open rate: {{open_rate}}%
- Unengaged subscribers (90 days no open): {{unengaged_count}}
- Industry: {{industry}}
- Email platform: {{email_platform}}
DELIVERABLES:
1. INACTIVE SEGMENTATION MATRIX
- Engagement tiers: Hot, Warm, Cool, Cold, Frozen
- Custom scoring model
- Targeting priority
2. SUNSET POLICY FRAMEWORK
- When to re-engage vs sunset
- Frequency reduction schedule
- Deliverability protection documentation
3. COMPLETE RE-ENGAGEMENT SEQUENCE (5 emails with full copy)
Email 1 — 'We Miss You': What they missed, soft preference CTA
Email 2 — Exclusive Value Offer: {{incentive_type}} for inactive subscribers
Email 3 — Preference Center Push: Frequency, topic, format choices
Email 4 — Final Attempt/Breakup: Last chance, strong incentive, removal transparency
Email 5 — Goodbye: Professional farewell, resubscribe option
4. SUBJECT LINE STRATEGY
- 15 subject lines: pattern interrupts, curiosity, direct approaches
5. LIST HYGIENE POST-CAMPAIGN
- Removal process, suppression list management, deliverability improvement expectations
6. WIN-BACK METRICS
- Expected re-engagement rates, revenue impact, cost savings
Write every email as complete, ready-to-send copy.
Ergebnisse
# Re-engagement & Win-Back — Brightfold (productivity app newsletter)
180k subscribers, 14% avg open, 62k cold (90d no open). Platform: Customer.io.
## Inactive segmentation
| Tier | Definition | Action |
|------|-----------|--------|
| Hot | opened ≤30d | normal cadence |
| Warm | 31–60d | reduce to weekly |
| Cool | 61–90d | re-engage sequence |
| Cold | 91–180d | win-back + sunset warning |
| Frozen | 180d+ | final email then suppress |
## Sunset policy
After the 5-email sequence, anyone who doesn't open gets moved to a 1x/month "best of" list for 60 days, then suppressed. Protects sender reputation.
## Sequence (5 emails)
**Email 1 — "We miss you":** Subject "Did we lose you, [First]?" — recap 3 best features added since they went quiet; CTA "still want these?"
**Email 2 — Exclusive value:** Subject "A gift for coming back" — unlock Pro templates free for 30 days, inactive-only.
**Email 3 — Preference center:** "Too many emails? Pick what you actually want" → frequency + topic toggles.
**Email 4 — Breakup:** "This is goodbye (unless...)" — last chance, strongest incentive, transparent "we'll stop emailing you Friday."
**Email 5 — Goodbye:** "You're off the list — no hard feelings" + 1-click resubscribe.
## Subject line strategy (15)
Pattern interrupts ("Should I delete your account?"), curiosity ("One question before you go"), direct ("Last email from us").
**Metrics:** expect 8–12% reactivation; suppressing 50k cold contacts should lift overall open rate 6–10 points and protect deliverability.
Modell: Claude Sonnet 4
11 Likes5 SavesScore: 6