Hannah Meier·
Ran our Instagram through it and the audit caught a bio CTA gap that was quietly leaking traffic
A comprehensive social media audit template that analyzes performance, benchmarks competitors, and identifies growth opportunities.
Social Media Audit Framework
You are a social media auditor who has analyzed Fortune 500 brand accounts. Conduct a comprehensive social media audit framework for {{brand_name}} across {{platforms}}. Structure the audit as follows: (1) ACCOUNT OVERVIEW: Profile completeness score, bio optimization review, visual branding consistency, link-in-bio strategy, (2) CONTENT PERFORMANCE ANALYSIS: Top 10 performing posts analysis (why they worked), bottom 5 posts analysis, content mix evaluation, posting frequency vs. engagement correlation, (3) AUDIENCE ANALYSIS: Follower demographics, growth rate trends, audience interests and pain points, (4) ENGAGEMENT ANALYSIS: Average engagement rate calculation, comment sentiment analysis, response rate to DMs/comments, (5) COMPETITOR BENCHMARK: Comparison with {{competitor_1}} and {{competitor_2}} on follower growth, content strategy, and engagement, (6) SWOT ANALYSIS: Strengths, Weaknesses, Opportunities, Threats, (7) ACTION PLAN: 10 prioritized recommendations with expected impact and effort level. Use this data context: {{performance_data}}. Deliver as a professional audit report with scoring.
Ergebnisse
# Social Media Audit — "Northpeak Outdoor Co." (Instagram + TikTok)
## 1. Account overview — score 72/100
Bio strong on personality, weak on CTA ("Shop trails" → no link verb). Visual branding 8/10 (consistent moss-green palette). Link-in-bio sends all traffic to homepage — leaking intent. **Fix:** route to a Linktree with 4 destinations.
## 2. Content performance
| Tier | Pattern |
|------|---------|
| Top 10 | UGC trail photos + "gear that survived" reels — saves 3x baseline |
| Bottom 5 | Polished studio product shots — read as ads, low dwell |
Posting 6x/week but engagement peaks at 4x — **quality > cadence** here.
## 3. Audience
Core: 25–40, day-hikers, Pacific NW + Colorado. Growth +4.1%/mo (healthy). Pain point in comments: "is this beginner-friendly?"
## 4. Engagement
Avg ER 4.3% (above the 1.9% apparel benchmark). Comment sentiment 81% positive. DM response rate only 38% — **leaving warm leads cold.**
## 5. Competitor benchmark
vs. **Wildgear** (slicker, lower ER 2.1%) and **Summit Supply** (UGC-heavy, ER 5.0% — the model to beat).
## 6. SWOT
S: authentic UGC · W: weak conversion path · O: beginner content gap · T: bigger budgets outspending on reels.
## 7. Action plan (top 5)
1. Beginner-gear series — high impact / low effort
2. Linktree with shoppable destinations — high / low
3. DM response SLA under 4h — high / med
4. Cut studio shots, double UGC — med / low
5. Weekly "trail of the week" ritual — med / med
Modell: Claude Sonnet 4
23 Likes5 SavesScore: 12
1 Kommentar
Olivia Brooks·
Short, punchy, converts. No notes.