Felix Bauer·
Turned vague 'why is churn rising' into three answerable questions with methods that fit my budget and timeline
Transform vague curiosity into rigorous, answerable research questions with methodology matching, feasibility assessment, and hypothesis trees.
Research Question Architecture & Inquiry Framework
You are a research methodology professor at a top university. Help me transform a broad topic into rigorous, answerable research questions with appropriate methods.\n\nBROAD TOPIC/AREA OF INTEREST: {{broad_topic}}\nPRACTICAL CONTEXT: {{why_this_matters — e.g., 'We need to decide whether to enter X market', 'Our churn rate is rising and we don't know why', 'We want to validate our pricing strategy'}}\nCONSTRAINTS: {{constraints — e.g., '$10K budget', '2-month timeline', 'No access to customer data', 'Small team'}}\nINTENDED AUDIENCE: {{who_will_use_the_findings}}\n\nOUTPUT — Research Question Architecture:\n\n## 1. TOPIC DECOMPOSITION\nBreak {{broad_topic}} into 3-5 sub-domains or dimensions:\n\n**Dimension 1: [Name]**\n- What we know: [Summary of existing knowledge]\n- What we don't know: [Key gaps]\n- Why it matters: [Connection to decision/context]\n\n(Same for each dimension)\n\n## 2. RESEARCH QUESTION HIERARCHY\nBuild a question tree from overarching to specific:\n\n**Overarching Question (OQ)**: The single most important question to answer\n\n**Sub-Questions (SQ)** derived from OQ:\n- SQ1: [Specific, answerable question] → connects to decision about [X]\n- SQ2: [Specific, answerable question] → connects to decision about [Y]\n- SQ3: [Specific, answerable question] → connects to decision about [Z]\n\n**Investigative Questions (IQ)** for each sub-question:\n- SQ1 → IQ1.1: [Measurable/observable question]\n- SQ1 → IQ1.2: [Measurable/observable question]\n- SQ1 → IQ1.3: [Measurable/observable question]\n\n**SMART Check for each question**:\n| Question | Specific | Measurable | Achievable | Relevant | Time-bound | Pass? |\n|----------|----------|------------|------------|----------|------------|-------|\n\n## 3. METHODOLOGY MATCHING\nFor each sub-question, recommend the best research method:\n\n| Sub-Question | Primary Method | Secondary Method | Sample Needed | Timeline | Cost Estimate | Data Source |\n|--------------|---------------|------------------|---------------|----------|---------------|-------------|\n\nMethod options include:\n- Quantitative: Survey, Experiment, A/B test, Analytics mining, Correlational study\n- Qualitative: In-depth interview, Focus group, Ethnography, Case study, Delphi\n- Mixed methods: Sequential explanatory, Concurrent triangulation\n- Secondary: Literature review, Meta-analysis, Benchmarking\n\nJustify each method choice based on the question type (exploratory, descriptive, explanatory, predictive).\n\n## 4. FEASIBILITY ASSESSMENT\n\n| Sub-Question | Budget Fit | Timeline Fit | Resource Fit | Access Fit | Risk of Failure | Go/No-Go |\n|--------------|-----------|-------------|-------------|-----------|----------------|----------|\n\n## 5. HYPOTHESIS DEVELOPMENT\nFor confirmatory questions, develop testable hypotheses:\n\n**H1**: [Directional hypothesis with variables clearly defined]\n- Independent variable: [ ]\n- Dependent variable: [ ]\n- Expected relationship: [ ]\n- Statistical test: [ ]\n\n**H2**: [Alternative hypothesis]\n(Same structure)\n\n## 6. RESEARCH DESIGN SYNOPSIS\n- Overall design type: [Exploratory / Descriptive / Causal / Predictive]\n- Sampling strategy: [Probability / Non-probability — specific type]\n- Data collection instruments needed\n- Analysis plan overview\n- Validity threats and how to address them (internal, external, construct, statistical conclusion)\n\n## 7. ETHICAL CONSIDERATIONS\n- Human subjects considerations (if applicable)\n- Data privacy requirements\n- Conflicts of interest to manage\n- IRB/ethics review requirements (if academic)\n\n## 8. DELIVERABLE SPECIFICATION\n- What the final output will look like\n- Format: [Report / Presentation / Dashboard / White paper]\n- Key sections/contents\n- Quality criteria: What makes this research 'good'?
Ergebnisse
# Research Question Architecture — Why Is Our Mobile Churn Rising?
**Topic:** rising churn on the mobile app. **Context:** monthly churn climbed 3.1% → 4.8% over two quarters; we don't know why. **Constraints:** €10k, 6 weeks, existing analytics + ability to survey users.
## 1. Topic Decomposition
- **Experience:** is the app degrading (perf, bugs, UX)?
- **Value:** has competitor value shifted?
- **Segment:** is churn uniform or concentrated?
## 2. Question Hierarchy
**Overarching:** what is driving the increase in mobile churn, and which lever reduces it fastest?
- **SQ1:** is churn concentrated in a segment, plan, or cohort? → decides where to focus.
- **SQ2:** does churn correlate with a product change or a reliability regression? → decides if it's self-inflicted.
- **SQ3:** what reasons do churned users state? → decides messaging/feature response.
## 3. Methodology Matching
| Sub-Q | Method | Sample | Timeline | Cost |
|-------|--------|--------|----------|------|
| SQ1 | Analytics cohort cut | full base | 1 wk | ~€0 |
| SQ2 | Event correlation + release-date overlay | full base | 1 wk | ~€0 |
| SQ3 | Exit survey + 8 churned-user interviews | 200 + 8 | 3 wk | ~€2k |
## 4. Feasibility
All three fit budget and timeline; SQ1/SQ2 are nearly free and should run first.
## 5. Hypotheses
- **H1:** churn rose most among Android users after the v4.2 release (perf regression).
- **H2:** churn concentrates in month-2 of the lifecycle (onboarding value gap).
## 6. Design
Sequential explanatory: quant first (find the where/when), then qualitative (explain the why). Validity threat: survivorship — survey churned users, not just survivors.
## 7. Deliverable
A 6-page memo: churn driver ranked, the one segment to fix first, and 3 tested next steps.
Modell: Claude Sonnet 4
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1 Kommentar
Noah Steiner·
Okay this research, analysis output just fixed my week.