Asked for a newsletter and got 5 subject lines, a hook, the main story and a P.S. that converts

# Newsletter: The Tuesday Edge — Issue #47 **Business:** Edge Analytics. **Audience:** growth marketers. **Theme:** practical experiments. **This edition:** "The pricing-page test that lifted conversions 23%." **Goal:** click to full case study. **Tone:** sharp, friendly. **Length:** medium. ## Subject lines (5) 1. The pricing test that lifted us 23% (and the one that flopped) 2. We changed one word on our pricing page. Revenue moved. 3. Your pricing page is leaking money — here's proof 4. What a 23% conversion lift actually looks like 5. The boring pricing tweak nobody talks about ## Preview text (3) - "Spoiler: it wasn't a discount." - "One word. 23%. Here's the full breakdown." - "We tested 4 things. Only one worked." ## Opening hook Last month we did something that felt almost too small to bother with: we changed the label on our middle pricing tier from "Pro" to "Most Popular." That's it. Conversions to that tier jumped 23%. I almost didn't run the test — here's why I'm glad I did. ## Main content **Why social proof beats features.** People don't want to evaluate three plans. They want to know what *other people like them* chose. Slapping "Most Popular" on the middle tier removes decision fatigue and quietly anchors the choice. > The best pricing page doesn't argue. It points. **What we actually changed:** - Tier label → "Most Popular" - Added one line: "87% of teams choose this" - Lifted the card 8px and bordered it We controlled for traffic and ran it 3 weeks. The full teardown — with screenshots and the stats — is in the case study. `Read the full breakdown →` ## Secondary content **Quick tip:** anchor your annual price as "save $X/year," not "$Y/month." Loss framing outperforms savings framing nearly every time. ## Spotlight We just shipped A/B test templates inside Edge — pre-built pricing-page experiments you can clone. `See the templates →` ## Community **Reader question of the week:** "What's the smallest test that gave you the biggest lift?" Hit reply — I read every one and feature the best next week. ## Sign-off Test small, ship fast. — Sam **P.S.** The test that flopped? Adding a fourth tier. It tanked conversions 9%. Sometimes less really is more. *[HTML notes: single-column, 600px max, 16px body, alt text on screenshots, buttons not bare links.]*