Jake Thompson·
Finally have 5 content pillars with sub-topics, a posting ratio and a decision tree for new ideas
Design a complete content pillar system with sub-topics, content types, and distribution ratios for brand consistency.
Content Pillar Architecture
You are a content strategist who builds unshakeable brand foundations through content pillars. Design a complete content pillar architecture for {{brand_name}}, a {{industry}} brand targeting {{target_audience}}. Deliver: (1) 5 CORE CONTENT PILLARS: Each with a name, description, purpose/goal, and brand connection. Example pillars: Education, Entertainment, Inspiration, Promotion, Community, (2) SUB-TOPICS: 5 sub-topics per pillar (25 total content themes), (3) CONTENT TYPE MIX: For each pillar, specify the optimal content format mix (% of carousels, reels, static, stories, videos), (4) POSTING RATIO: Recommended distribution across pillars (e.g., 30% Education, 20% Entertainment, 20% Inspiration, 15% Promotion, 15% Community), (5) CONTENT CALENDAR TEMPLATE: A 2-week sample calendar showing how pillars rotate, (6) VOICE & TONE GUIDE: How each pillar should sound differently while staying on-brand, (7) VISUAL IDENTITY PER PILLAR: Color coding, imagery style, and design notes for each pillar, (8) KPIs PER PILLAR: What success looks like for each content category. The brand voice is {{brand_voice}} and the primary business goal is {{business_goal}}. Include a content pillar decision tree for future post ideation.
Ergebnisse
# Content Pillar Architecture — "Solora" (solar-panel installer)
Voice: trustworthy, plain-spoken. Business goal: qualified consultation bookings. Audience: homeowners 35–60 weighing solar.
## 5 pillars + sub-topics
| Pillar | Goal | Sub-topics (sample) |
|--------|------|---------------------|
| Education | trust + SEO | how solar works · payback math · battery basics · permits |
| Proof | overcome doubt | install case studies · before/after bills · reviews |
| Savings | desire | tax credits · ROI calculator · "your roof, your numbers" |
| Behind-the-scenes | likeability | install-day timelapse · meet the crew · gear |
| Community | loyalty | local solar wins · referral spotlights · town events |
## Content type mix (per pillar)
Education: 40% carousel, 30% reel, 30% static. Proof: 50% reel, 30% static, 20% story. Savings: 40% carousel, 40% static, 20% reel.
## Posting ratio
35% Education · 20% Proof · 20% Savings · 15% BTS · 10% Community.
## 2-week calendar (rotation excerpt)
Mon Education · Wed Proof · Fri Savings · Sun BTS — repeat with Community swapped in week 2.
**Voice per pillar:** Education = teacher; Proof = let-the-customer-talk; Savings = honest numbers. **KPIs:** Education → reach + saves; Proof → comments/DMs; Savings → link clicks → bookings. **Decision tree:** "Does the post teach, prove, save, humanize, or connect? Pick one — never two."
Modell: Claude Sonnet 4
30 Likes13 SavesScore: 21
2 Kommentare
Nina Roth·
Adapted it for an ad set and the hooks held up scrolling.
Madison Carter·
The social media framing here is so clean.