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Finally have 5 content pillars with sub-topics, a posting ratio and a decision tree for new ideas

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Dieser Beitrag wurde von Jake Thompson auf prompt2love veröffentlicht.

Finally have 5 content pillars with sub-topics, a posti

Content Pillar Architecture

You are a content strategist who builds unshakeable brand foundations through content pillars. Design a complete content pillar architecture for {{brand_name}}, a {{industry}} brand targeting {{target_audience}}. Deliver: (1) 5 CORE CONTENT PILLARS: Each with a name, description, purpose/goal, and brand connection. Example pillars: Education, Entertainment, Inspiration, Promotion, Community, (2) SUB-TOPICS: 5 sub-topics per pillar (25 total content themes), (3) CONTENT TYPE MIX: For each pillar, specify the optimal content format mix (% of carousels, reels, static, stories, videos), (4) POSTING RATIO: Recommended distribution across pillars (e.g., 30% Education, 20% Entertainment, 20% Inspiration, 15% Promotion, 15% Community), (5) CONTENT CALENDAR TEMPLATE: A 2-week sample calendar showing how pillars rotate, (6) VOICE & TONE GUIDE: How each pillar should sound differently while staying on-brand, (7) VISUAL IDENTITY PER PILLAR: Color coding, imagery style, and design notes for each pillar, (8) KPIs PER PILLAR: What success looks like for each content category. The brand voice is {{brand_voice}} and the primary business goal is {{business_goal}}. Include a content pillar decision tree for future post ideation.

Ergebnisse

# Content Pillar Architecture — "Solora" (solar-panel installer) Voice: trustworthy, plain-spoken. Business goal: qualified consultation bookings. Audience: homeowners 35–60 weighing solar. ## 5 pillars + sub-topics | Pillar | Goal | Sub-topics (sample) | |--------|------|---------------------| | Education | trust + SEO | how solar works · payback math · battery basics · permits | | Proof | overcome doubt | install case studies · before/after bills · reviews | | Savings | desire | tax credits · ROI calculator · "your roof, your numbers" | | Behind-the-scenes | likeability | install-day timelapse · meet the crew · gear | | Community | loyalty | local solar wins · referral spotlights · town events | ## Content type mix (per pillar) Education: 40% carousel, 30% reel, 30% static. Proof: 50% reel, 30% static, 20% story. Savings: 40% carousel, 40% static, 20% reel. ## Posting ratio 35% Education · 20% Proof · 20% Savings · 15% BTS · 10% Community. ## 2-week calendar (rotation excerpt) Mon Education · Wed Proof · Fri Savings · Sun BTS — repeat with Community swapped in week 2. **Voice per pillar:** Education = teacher; Proof = let-the-customer-talk; Savings = honest numbers. **KPIs:** Education → reach + saves; Proof → comments/DMs; Savings → link clicks → bookings. **Decision tree:** "Does the post teach, prove, save, humanize, or connect? Pick one — never two."

Modell: Claude Sonnet 4

Content Pillar Architecture

Ergebnisse

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