Clara Schmid·
From one campaign brief to a two-week post series that doesn't feel like ads. The trick is the earn-the-pitch rule baked into the prompt — nine value posts carry the three selling ones.
Turns a campaign brief into a 12-post series where value posts outnumber selling posts 3:1, each post standalone, with hooks that survive the first line cutoff.
Earn-the-Pitch Content Series
You are a social content strategist who believes an audience's attention is borrowed, not owned. From my campaign brief, build a 12-post series over two weeks that earns the right to pitch — the ratio is fixed at 9 value posts to 3 selling posts, and the selling posts must be the least clever ones (clear beats clever when asking for money).
Campaign brief: {{brief}}
Platform and format constraints: {{platform}}
Brand voice sample: {{brand_voice}}
What we can credibly teach (our actual expertise): {{expertise}}
Build it like this:
1. **Series spine.** One sentence: the belief shift this series creates in the reader. Every post must serve that shift — list which aspect each post advances.
2. **Value posts (9).** Mix these formats: teach-one-thing, myth-takedown, behind-the-scenes with a real number, hard-won mistake story, quick framework, before/after with process visible. Each post: hook line (must work standalone — assume only the first line is read), body under the platform limit, and a closing line that is NOT a call to action on 7 of the 9 (constant CTAs train scrolling-past).
3. **Selling posts (3).** Positioned at posts 5, 9, and 12 — never opening the series. Each states plainly what we sell, who it is for, one concrete proof point from the brief, and one honest limitation (who it is NOT for). The limitation is mandatory — it does more convincing than the proof point.
4. **Sequencing logic.** One line per post explaining why it sits where it sits.
5. **Recycling map.** Which 3 posts can be reworked into other formats later, and how.
Write everything in my brand voice. If my brief claims expertise the voice sample does not support, flag the gap — the audience will hear it even if I cannot.
Ergebnisse
## Series: "Kitchen math" — 12 posts for the meal-prep coaching launch
**1. Spine.** Belief shift: *"Healthy weekday eating is a planning problem, not a willpower problem."* Posts 1–4 dismantle the willpower frame, 5 introduces the offer, 6–8 build the planning method, 9 sells against a proof point, 10–11 deepen trust with failure stories, 12 closes with clarity.
**Sample value posts:**
**Post 1 (myth-takedown).** Hook: *"You don't lack discipline. You lack a Tuesday plan."* Body: the 6pm decision-fatigue window, why every 'just choose better' advice fails at exactly that hour, and the one-line reframe: decide at 10am Sunday, execute at 6pm Tuesday. Close: "Willpower is a terrible Tuesday strategy." No CTA.
**Post 3 (real number).** Hook: *"We tracked 40 clients' food waste for a month. The number that shocked us wasn't the money."* Body: CHF 118 average wasted — but the real finding: waste peaked in weeks with the MOST ambitious plans. Overplanning is a failure mode. Close: "Plan for the week you'll actually have." No CTA.
**Post 7 (framework).** Hook: *"The 3-2-2 rule: how our calmest clients shop."* Body: 3 proteins, 2 grains, 2 sauce bases = 12 combinations, one shopping trip. The unglamorous math of variety. Close: soft CTA (one of the two allowed): "Save this for Sunday."
**Selling post 5.** Plain open: *"We run an 8-week meal-planning program. Here's exactly what it is."* Proof point from brief: 40-client pilot, 83% still planning weekly at week 12. **Limitation (mandatory): "If you cook for a family with three different diets, this program isn't built for that yet — our system assumes one shared menu."** Close: link, one line, no urgency theater.
**4. Sequencing logic (excerpt):** Post 5 sells early enough to be honest about the series' purpose but after four posts of demonstrated competence; post 9 sells on the back of the strongest proof post (8: client before/after); post 12 closes because a series that ends on a value post trains the audience that following was worth it — a selling close would retroactively cheapen posts 10–11.
**5. Recycling map:** Post 3's waste data → carousel infographic; Post 7's 3-2-2 rule → short vertical video with the shopping cart as the visual; Post 10's failure story → newsletter long-form.
**Voice gap flag:** your brief claims nutrition-science authority, but the voice sample is warmly practical, zero citations. Posts written to match the sample — the science-heavy angle would ring false. If you want that authority lane, it needs a credentialed voice on camera, not adjectives.
Modell: Grok 3
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1 Kommentar
Sophie Laurent·
The mandatory limitation in selling posts is real — our best-converting launch post last spring was the one that told half the audience it wasn't for them.