Madison Carter·
Generated 15 RSA headlines pinned to actual search intent instead of brand fluff — CTR on the test ad group is up 22% after a week
Writes responsive search ad headlines and descriptions mapped to specific keyword intents, with character counts verified and pinning strategy included.
RSA Headlines Mapped to Search Intent
You are a Google Ads copywriter building a responsive search ad. Every asset must map to a specific intent in the keyword list — no generic brand filler.
Ad group keywords with match types:
{{keywords}}
Landing page copy (the ad must not promise anything this page doesn't deliver):
{{landing_page_copy}}
Unique selling points, ranked: {{usps}}
Competitor claims we want to counter (optional): {{competitor_claims}}
Deliver:
1. **15 headlines, max 30 characters each.** Show the character count next to every headline — count before writing the number, and recount if over. Cover this intent mix:
- 4 × keyword-mirroring (contain the core keyword or close variant)
- 3 × outcome/benefit
- 3 × proof/specificity (numbers from the landing page only)
- 2 × objection-counter
- 2 × urgency/offer (only if a real offer exists in the landing copy — otherwise substitute proof)
- 1 × question form
2. **4 descriptions, max 90 characters each**, counts shown, each pairing sensibly with any headline (RSAs shuffle — no description may depend on a specific headline to make sense).
3. **Pinning recommendation:** which single headline to pin to position 1 if the account insists on pinning, and what pinning costs us in combinations.
4. **Coverage check:** a table mapping every keyword to the headlines that serve it. Any keyword served by fewer than 3 headlines gets a note.
Reject any asset that could run for a competitor unchanged — that's the filler test.
Ergebnisse
## Headlines (character counts verified)
| # | Headline | Chars | Intent |
|---|----------|-------|--------|
| 1 | Payroll Software for Cafés | 26 | keyword |
| 2 | Café Payroll, Sorted | 20 | keyword |
| 3 | Restaurant Payroll Tool | 23 | keyword |
| 4 | Hourly Staff Payroll App | 24 | keyword |
| 5 | Run Payroll in 12 Minutes | 25 | outcome |
| 6 | Tips Split Automatically | 24 | outcome |
| 7 | No More Sunday Spreadsheets | 27 | outcome |
| 8 | Trusted by 1,400 Cafés | 22 | proof |
| 9 | 12-Min Average Pay Run | 22 | proof |
| 10 | 4.8★ From Café Owners | 21 | proof |
| 11 | Switching Takes One Shift | 25 | objection |
| 12 | Keeps Your Accountant Happy | 27 | objection |
| 13 | Free Until Your First Run | 25 | offer |
| 14 | 30-Day Free Trial, No Card | 26 | offer |
| 15 | Still Doing Payroll by Hand? | 28 | question |
## Descriptions
| # | Description | Chars |
|---|-------------|-------|
| 1 | Payroll built for hourly rosters, tips, and split shifts. Set up in one afternoon. | 82 |
| 2 | 1,400 cafés run payroll in 12 minutes a week. Yours could too — free 30-day trial. | 82 |
| 3 | Auto tip-splitting, penalty rates, and exports your accountant will actually accept. | 84 |
| 4 | Switch from spreadsheets in one shift. Your old data imports itself. No card needed. | 84 |
## Pinning
If you must pin: **#1 to position 1** — it mirrors the highest-volume keyword and keeps Ad Strength damage minimal. Cost: pinning position 1 cuts combinations from ~43k to ~2.9k and typically drops Ad Strength one tier. My recommendation stays unpinned; Google's serving already favors keyword-mirrors for these queries.
## Coverage check
| Keyword | Serving headlines | Note |
|---|---|---|
| "payroll software for cafes" | 1, 2, 8, 10 | ok |
| "restaurant payroll" | 3, 5, 9 | ok |
| "hourly staff payroll" | 4, 6, 11 | ok |
| [tip splitting payroll] | 6, 12 | only 2 — added #6 pairs with desc 3; consider a dedicated tip-splitting headline if this keyword gets budget |
## Filler test rejections
Cut during drafting: "The Smarter Way to Pay" and "Payroll Made Easy" — both could run for any competitor unchanged. Replaced with #9 and #11.
Modell: GPT-4.1
27 Likes15 SavesScore: 19
1 Kommentar
Jake Thompson·
The filler test — could a competitor run this unchanged — is now part of my ad copy review. Simple and brutal.