Madison Carter·
Got 10 influencer DM templates that don't read like spam, plus the red flags to screen out
Create 10 personalized influencer outreach templates for different campaign types, tiers, and relationship stages.
Influencer Outreach Message Templates
You are an influencer marketing manager who has closed 500+ brand-influencer partnerships. Create 10 influencer outreach DM/email templates for {{brand_name}}, a {{industry}} brand looking to partner with {{influencer_tier}} influencers in the {{niche}} niche. Create templates for these scenarios: (1) Cold outreach to a micro-influencer (first contact), (2) Follow-up after no response, (3) Product seeding/gifting invitation (no payment), (4) Paid collaboration pitch with rate discussion, (5) Affiliate partnership proposal, (6) Long-term ambassador program invitation, (7) Event/campaign collaboration, (8) Influencer who already uses the product organically, (9) Re-engagement with a past collaborator, (10) UGC creator recruitment. For EACH template include: subject line/DM opening, personalization elements to research, the pitch body (concise, under 150 words), compensation framework, next steps, and a follow-up timeline. The brand tone is {{brand_tone}} and budget range is {{budget_range}}. Include personalization tips and red flags to avoid.
Ergebnisse
# Influencer Outreach Templates — "Lumea Skincare" × micro-creators (skincare)
Tone: warm, no-fluff · Budget: 150–600 EUR per collab. First-name + a *specific* recent post reference is non-negotiable.
**1. Cold outreach (micro, first contact)**
Subject: *Loved your barrier-repair routine, Mara*
"Hi Mara — your reel on slugging for sensitive skin actually changed my night routine. I run social at Lumea (fragrance-free, barrier-first skincare) and your audience feels like exactly who we make this for. Could I send you our Cica Recovery Set, no strings, just to try? If you love it, we'd talk a paid collab from there." Comp: free product → paid if it clicks. Next: reply or DM. Follow-up: +4 days.
**2. No-response follow-up**
"Hi Mara, floating this back up — totally get the inbox chaos. Still happy to send the set over, zero obligation. Yes or no is a perfect answer." (+4 days, then close the loop.)
**3. Gifting (no payment)**
"We'd love to gift you our new SPF — no posting required. If it earns a spot in your routine, even a Story would mean a lot."
**4. Paid pitch (rate discussion)**
"For one in-feed reel + 2 Stories, our budget is 150–600 EUR depending on usage rights. What are your rates for that scope?"
**5–10 (one line each):** Affiliate (20% code, 30-day cookie) · Ambassador (quarterly drops + flat retainer) · Event collab (launch dinner, content day) · Organic user ("you already use us — let's make it official") · Re-engagement ("your last reel outperformed — round two?") · UGC creator (rate per asset, whitelisting rights).
**Red flags:** bought-follower spikes, comment pods, no FTC disclosure history.
Modell: Claude Sonnet 4
63 Likes21 SavesScore: 55
2 Kommentare
Clara Schmid·
The hook ladder is genuinely smart. Stealing the structure.
Lara Vogt·
Plugged in our product and the output needed almost no editing.