Jake Thompson·
Got a 30-day Instagram calendar with hooks, CTAs and visual direction per post, table and all
Generate a complete, platform-specific 30-day content calendar with post types, hooks, CTAs, and optimal posting times.
30-Day Content Calendar Generator
You are a senior social media strategist with 10+ years of experience creating viral content calendars. Create a detailed 30-day content calendar for {{brand_name}}, a {{industry}} brand targeting {{target_audience}} on {{platform}}. The calendar must include: (1) Date and optimal posting time, (2) Content pillar category, (3) Post format (carousel, reel, static, story, etc.), (4) A specific hook/opening line for each post, (5) Brief content outline (2-3 sentences), (6) Call-to-action, (7) Suggested visual direction. Alternate between educational, entertaining, promotional, and engagement-driving content. Include at least 2 user-generated content features, 2 trend-jacking opportunities, and 2 collaboration posts. Ensure the brand voice is {{brand_voice}}. Output as a structured table and a brief weekly theme summary.
Ergebnisse
# 30-Day Content Calendar: Verdant (indoor-plant DTC) on Instagram
**Audience:** millennial plant parents (25–38). **Voice:** warm, witty, encouraging.
## Weekly themes
- **Week 1 — Foundations:** care basics, build trust.
- **Week 2 — Troubleshooting:** common problems (high-save content).
- **Week 3 — Community & UGC:** show real customers' jungles.
- **Week 4 — Styling & soft-sell:** decor inspo → products.
## Calendar (sample — first 12 days)
| Day | Time | Pillar | Format | Hook | Outline | CTA | Visual |
|-----|------|--------|--------|------|---------|-----|--------|
| 1 (Mon) | 6pm | Educational | Carousel | "5 plants that survive your forgetfulness" | Rank low-maintenance plants; tag the killer-of-cacti friend. | Save for later | Bright flat-lays, 5 cards |
| 2 (Tue) | 12pm | Engagement | Story poll | "Overwaterer or underwaterer?" | Two-option poll, follow with the fix. | Vote | Split-screen meme |
| 3 (Wed) | 7pm | Entertaining | Reel | "POV: your monstera judging you" | Comedic plant-personification, trending audio. | Tag a plant parent | Close-up + face overlay |
| 4 (Thu) | 6pm | UGC #1 | Static | "Look at this jungle 😍" | Feature customer @home photo + their tip. | Share yours | Repost w/ credit |
| 5 (Fri) | 5pm | Promotional | Carousel | "Our 3 best-sellers, ranked by survivability" | Soft product showcase tied to care ease. | Shop the trio | Product on shelf |
| 6 (Sat) | 11am | Educational | Reel | "Stop killing your fiddle leaf in 30 sec" | Quick fix, loop-worthy. | Save this | Hands repotting |
| 7 (Sun) | 10am | Engagement | Story Q&A | "Ask me anything plant" | Open box, answer live. | Ask away | Sticker prompt |
| 8 | 6pm | Trend-jack #1 | Reel | "Plants but make it [trending sound]" | Ride current audio with shelf reveal. | Follow for more | Trend format |
| 9 | 12pm | Educational | Carousel | "Why your leaves are yellow (it's not death)" | Diagnose top 4 causes. | Save | Symptom photos |
| 10 | 7pm | Collab #1 | Reel | "We styled a shelf with @decorbymaya" | Creator collab styling. | Visit her page | Two-creator clip |
| 11 | 5pm | Entertaining | Static meme | "Me: one more plant won't hurt" | Relatable overspend humor. | Tag your enabler | Meme card |
| 12 | 6pm | UGC #2 | Carousel | "Your propagation wins" | Round up customer cuttings. | Submit yours | Grid of repos |
(Days 13–30 continue the rotation: 2 more UGC, 1 more trend-jack, 1 more collab, alternating educational/entertaining/promotional/engagement, building to a Week-4 styling push with shoppable tags.)
Modell: Claude Sonnet 4
5 Likes2 SavesScore: 5