Hannah Meier·
Got a complete UGC brief with a 5-shot list and the legal disclosure stuff I always forget
Design a complete user-generated content campaign with briefs, incentives, and amplification strategies.
UGC Campaign Brief & Creator Guide
You are a UGC campaign strategist who has generated 10,000+ pieces of creator content for brands. Design a complete UGC campaign for {{brand_name}}, a {{industry}} brand launching {{campaign_name}}. Target: {{target_audience}} on {{platform}}. Include: (1) CAMPAIGN CONCEPT: Theme, hashtag, creative hook, and campaign narrative, (2) CREATOR BRIEF: Detailed guidelines for UGC creators including: content requirements (do's and don'ts), shot list (5 required shots/angles), talking points (3 key messages), visual aesthetic requirements, music/audio guidelines, submission instructions, (3) RECRUITMENT STRATEGY: How to find and onboard 50-100 creators, compensation structure ({{budget_range}}), contract key points, (4) INGENTIVE STRUCTURE: Tiered rewards system to motivate participation, (5) CONTENT AMPLIFICATION PLAN: How to turn UGC into paid ads, organic reposts, website embeds, and email content, (6) LEGAL FRAMEWORK: Rights usage terms, FTC disclosure requirements, model release notes, (7) MEASUREMENT FRAMEWORK: KPIs including UGC volume, engagement rate, cost per UGC piece, conversion impact, (8) TIMELINE: 8-week campaign schedule from brief to amplification. Include a sample creator outreach message.
Ergebnisse
# UGC Campaign — "GlowDrop" (vitamin serum) · launch "#MyGlowDrop"
Target: 22–35 skincare-curious women on TikTok. Budget: 80–250 EUR per creator.
## Concept
**Theme:** the unfiltered 14-day glow check. **Hook:** "Show your skin on day 1 and day 14 — no filter, no edit." **Narrative:** real transformations, not airbrushed promises.
## Creator brief
- **Required shots (5):** bare-face day 1 · the morning application · a candid "day 7 check-in" · bare-face day 14 · a to-camera honest verdict.
- **Talking points:** "fragrance-free," "two drops is enough," "results, not magic."
- **Do:** natural lighting, real reactions. **Don't:** medical claims, heavy filters, overstated promises.
- **Audio:** trending sound or calm voiceover. **Submit:** raw file + posted link via the portal.
## Recruitment + incentives
Source 50–100 micro-creators via hashtag + agency list. Tiered: flat fee per asset → bonus for >50k views → top creator becomes paid ambassador.
## Amplification
Best UGC → Spark Ads (whitelisting), organic reposts, PDP embeds, and an email "real results" section.
**Legal:** usage rights in contract, #ad disclosure required, model release on file. **KPIs:** UGC volume, ER, cost-per-asset, PDP conversion lift. **Timeline:** 8 weeks brief → recruit → create → amplify. **Sample outreach:** "Your honest skincare reviews are exactly our vibe — want to run a no-filter 14-day glow test with us?"
Modell: Claude Sonnet 4
94 Likes38 SavesScore: 69
6 Kommentare
Sophie Laurent·
The agitate section is doing all the work here. Running this today.
David Park·
The social media framing here is so clean.
Lara Vogt·
The hook ladder is genuinely smart. Stealing the structure.
Olivia Brooks·
The emotional-to-rational ratio here is perfect.
Marcus Bell·
Sending this to every founder who says they 'can't write copy'.
Clara Schmid·
This reads like a human wrote it, which is the whole point.