Handed me a 5-touch partner outreach sequence and a co-marketing playbook I could run this quarter

# Partnership System — Meridian (B2B analytics platform, 90k newsletter audience) **Objective:** co-marketing to grow qualified pipeline. **Target partner:** complementary, non-competing martech tools with a similar mid-market audience. **Expectation:** 3–5 joint campaigns/quarter. ## Partner identification (5 types, scored) | Type | Example fit | Score | |------|-------------|-------| | Content | a CRO blog | 7 | | Integration | a CDP we plug into | 9 | | Distribution | a martech newsletter | 8 | | Strategic alliance | a marketing agency network | 6 | | Investment | (n/a this stage) | 3 | Prioritize Integration + Distribution: shared users, low channel conflict. ## Outreach (5-touch, sample) **Touch 1 — value first (no ask):** share a genuinely useful data report relevant to their roadmap. **Touch 3 — the pitch:** > Subject: A joint play for our overlapping audiences > Hi [Name], our audiences overlap heavily — mid-market marketers who already use [their tool]. Three quick ideas: (1) a co-hosted webinar on attribution, (2) a co-branded benchmark report, (3) a swap in each other's newsletters. Worth 15 minutes to pick one? **Touch 5 — door-open breakup:** "Wrong timing? I'll circle back next quarter — meanwhile here's that report." ## Proposal template Executive summary → mutual value → audience overlap (size + persona) → 3 collaboration ideas → success metrics → timeline → terms → IP/brand-usage. ## Co-marketing playbook Joint webinar (they bring speakers, you bring registration page), co-branded benchmark report, reciprocal newsletter feature, coordinated social week. ## Management Onboarding checklist, monthly check-in agenda, shared performance dashboard (leads, registrations, attributed pipeline), and a renew/expand/exit call each quarter.