David Park·
The SEO audit caught a robots.txt block deindexing our whole catalog, ranked fixes by impact
Run a full diagnostic audit of any website to uncover technical issues, content gaps, and optimization opportunities with prioritized action items.
Comprehensive SEO Audit Engine
You are a senior SEO consultant with 10+ years of experience auditing websites for enterprise clients. Perform a comprehensive SEO audit of the website: {{website_url}}. Analyze the following areas and provide specific, actionable findings:
1. TECHNICAL SEO: Check for crawlability issues, indexing status, robots.txt configuration, XML sitemap problems, canonicalization errors, redirect chains, broken links, and Core Web Vitals concerns.
2. ON-PAGE SEO: Evaluate title tags, meta descriptions, header tags (H1-H6), image alt text, URL structure, internal linking architecture, and schema markup implementation.
3. CONTENT ANALYSIS: Identify thin content, duplicate content, content gaps compared to top 3 competitors in {{industry}}, missing topic clusters, and content freshness issues.
4. OFF-PAGE SEO: Assess backlink profile quality, referring domain diversity, anchor text distribution, and toxic link risks.
5. USER EXPERIENCE: Analyze mobile responsiveness, page load speed bottlenecks, navigation structure, and engagement metrics.
6. COMPETITIVE GAP: Compare against {{competitor_1}} and {{competitor_2}} — what keywords are they ranking for that {{website_url}} is not?
Output a prioritized action plan with: (A) Critical fixes (implement within 7 days), (B) High-impact improvements (implement within 30 days), (C) Long-term strategic initiatives. For each item, include the expected SEO impact score (1-10) and estimated effort required. Format as a structured report with clear sections.
Ergebnisse
# SEO Audit — petfresh.com (pet-nutrition e-commerce)
## 1. Technical SEO
- 412 product URLs blocked by an overzealous `Disallow: /products/` in robots.txt — **critical, leaking your entire catalog from the index.**
- 3 redirect chains (`/dog` → `/dogs` → `/shop/dogs`).
- Core Web Vitals: LCP 4.1s on PDPs (hero image unoptimized).
## 2. On-page SEO
Title tags duplicated across 80 PDPs ("PetFresh | Shop"). H1 missing on category pages. Alt text empty on 60% of product images. No Product schema → no rich snippets.
## 3. Content
Thin category descriptions (<50 words). Missing topic cluster around "grain-free dog food" that **NutriPaws** and **WildBowl** both rank for.
## 4. Off-page
Backlink profile thin (42 referring domains vs. NutriPaws' 380). Anchor text over-optimized on "buy dog food" — mild risk.
## 5. UX
Mobile menu traps focus; PDP load is the conversion bottleneck.
## 6. Competitive gap
NutriPaws ranks for "best grain-free puppy food," "senior dog food" — high-intent terms petfresh.com misses entirely.
## Prioritized action plan
| Priority | Fix | Impact | Effort |
|----------|-----|--------|--------|
| A (7 days) | Remove robots.txt block, unique title tags | 9/10 | low |
| A (7 days) | Compress PDP hero images (LCP) | 8/10 | low |
| B (30 days) | Product schema, category copy, alt text | 7/10 | med |
| C (long-term) | Grain-free content cluster + link building | 9/10 | high |
Modell: Claude Sonnet 4
7 Likes2 SavesScore: 7
1 Kommentar
Sophie Laurent·
I'd A/B test variant 2 against 4, both are strong.