[{"model":"Claude Sonnet 4","text":"# Pricing Page: Brightform (online form & survey builder)\n\n**Tiers:** Starter $0, Pro $29, Business $79. **Audience:** marketers and small teams. **Recommended:** Pro.\n\n## 1. Headlines (anchoring)\n1. Plans that scale from your first form to your millionth response\n2. Start free. Upgrade when the leads roll in.\n3. Powerful forms for the price of a team lunch\n4. Most teams pick Pro — here's why\n5. Everything you need to capture more leads, nothing you don't\n\n## 2 & 3. Pricing cards\n| | **Starter** | **Pro** ⭐ Most Popular | **Business** |\n|---|---|---|---|\n| Price | $0/mo | **$29/mo** | $79/mo |\n| Billing | Free forever | Billed annually ($35 monthly) | Billed annually |\n| Features | • 3 forms
• 100 responses/mo
• Basic fields
• Brightform branding | • Unlimited forms
• 10,000 responses/mo
• Logic & branching
• Remove branding
• Integrations (Slack, HubSpot) | • Everything in Pro
• 100,000 responses
• Team roles & SSO
• Priority support
• Custom domains |\n| Best for | Trying it out | Growing teams & marketers | Scaling orgs |\n| CTA | `Start free` | `Start 14-day Pro trial` | `Talk to sales` |\n\n## 4. Recommended highlighting\nPro card lifted, bordered, \"Most Popular\" ribbon. Micro-copy under price: *\"Best value — 87% of paid users choose Pro.\"* Business acts as the decoy that makes Pro feel generous.\n\n## 5. Comparison section\nFeature-by-feature table (12 rows) with ✓ / ✗ across tiers — logic, branding removal, integrations, SSO, support SLA.\n\n## 6. Social proof bar\n\"Trusted by 18,000+ teams · 40M forms submitted\"\n\n## 7. FAQ\n- **Why pricier than [budget tool]?** They cap responses and lock logic behind add-ons; Pro includes both.\n- **Can I switch monthly/annual?** Anytime — annual saves ~17%.\n- **What if I exceed responses?** We notify you; no surprise overage charges.\n- **Is there a free plan forever?** Yes — Starter never expires.\n- **Refunds?** 30-day money-back on annual.\n\n## 8. Risk reversal\n\"14-day Pro trial, no card. 30-day money-back on annual plans. Cancel in one click.\"\n\n## 9. Enterprise\n\"Need 500k+ responses, SAML SSO, or a custom DPA? `Build a custom plan`.\"\n\n## 10. Annual anchor\nToggle shows \"$29/mo billed annually — save $72/yr vs monthly,\" anchoring the monthly $35 as the loss.","outputContent":"# Pricing Page: Brightform (online form & survey builder)\n\n**Tiers:** Starter $0, Pro $29, Business $79. **Audience:** marketers and small teams. **Recommended:** Pro.\n\n## 1. Headlines (anchoring)\n1. Plans that scale from your first form to your millionth response\n2. Start free. Upgrade when the leads roll in.\n3. Powerful forms for the price of a team lunch\n4. Most teams pick Pro — here's why\n5. Everything you need to capture more leads, nothing you don't\n\n## 2 & 3. Pricing cards\n| | **Starter** | **Pro** ⭐ Most Popular | **Business** |\n|---|---|---|---|\n| Price | $0/mo | **$29/mo** | $79/mo |\n| Billing | Free forever | Billed annually ($35 monthly) | Billed annually |\n| Features | • 3 forms
• 100 responses/mo
• Basic fields
• Brightform branding | • Unlimited forms
• 10,000 responses/mo
• Logic & branching
• Remove branding
• Integrations (Slack, HubSpot) | • Everything in Pro
• 100,000 responses
• Team roles & SSO
• Priority support
• Custom domains |\n| Best for | Trying it out | Growing teams & marketers | Scaling orgs |\n| CTA | `Start free` | `Start 14-day Pro trial` | `Talk to sales` |\n\n## 4. Recommended highlighting\nPro card lifted, bordered, \"Most Popular\" ribbon. Micro-copy under price: *\"Best value — 87% of paid users choose Pro.\"* Business acts as the decoy that makes Pro feel generous.\n\n## 5. Comparison section\nFeature-by-feature table (12 rows) with ✓ / ✗ across tiers — logic, branding removal, integrations, SSO, support SLA.\n\n## 6. Social proof bar\n\"Trusted by 18,000+ teams · 40M forms submitted\"\n\n## 7. FAQ\n- **Why pricier than [budget tool]?** They cap responses and lock logic behind add-ons; Pro includes both.\n- **Can I switch monthly/annual?** Anytime — annual saves ~17%.\n- **What if I exceed responses?** We notify you; no surprise overage charges.\n- **Is there a free plan forever?** Yes — Starter never expires.\n- **Refunds?** 30-day money-back on annual.\n\n## 8. Risk reversal\n\"14-day Pro trial, no card. 30-day money-back on annual plans. Cancel in one click.\"\n\n## 9. Enterprise\n\"Need 500k+ responses, SAML SSO, or a custom DPA? `Build a custom plan`.\"\n\n## 10. Annual anchor\nToggle shows \"$29/mo billed annually — save $72/yr vs monthly,\" anchoring the monthly $35 as the loss.","outputType":"text","isPrimary":true}]

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