Madison Carter·
Got an employee advocacy program with 20 pre-written posts so sharing takes my team 30 seconds
Launch an employee advocacy program with ready-to-share content, incentives, and activation playbooks.
Employee Advocacy Content Program
You are an employee advocacy strategist who has activated 1000+ employees as brand ambassadors. Design an employee advocacy content program for {{company_name}}, a {{industry}} company with {{employee_count}} employees. Include: (1) PROGRAM STRUCTURE: Program name, goals, leadership buy-in strategy, (2) CONTENT CATEGORIES: 5 types of shareable content (company news, thought leadership, job postings, industry content, culture posts), (3) 20 PRE-WRITTEN POSTS: Employees can customize and share on LinkedIn/Twitter. Each with: short version (under 100 words), long version (200-300 words), and visual suggestion, (4) EMPLOYEE ONBOARDING: Training outline, social media guidelines, best practices workshop agenda, (5) INCENTIVE STRUCTURE: Recognition program, gamification elements, leaderboard concepts, (6) CONTENT CALENDAR: Weekly distribution of fresh shareable content, (7) MEASUREMENT FRAMEWORK: Individual and program-level KPIs, (8) PLATFORM STRATEGY: LinkedIn-first approach with Twitter/X secondary, (9) EXECUTIVE PARTICIPATION: How to get leadership involved and set the example, (10) COMPLIANCE GUIDELINES: Industry-specific compliance notes, disclosure requirements. The company culture is {{company_culture}}. Include a launch announcement email template.
Ergebnisse
# Employee Advocacy Program — "CloudHarbor" (B2B cloud-security, ~400 employees)
Culture: technical, mission-driven, low-ego.
## Structure
**Name:** Harbor Voices. **Goals:** triple branded reach, support hiring, humanize the brand. Buy-in: start with engineering leads who already post.
## Content categories
Company news · thought leadership · job postings · industry/threat commentary · culture moments.
## 20 pre-written posts (sample)
**Short (<100w):** "We just shipped automatic secret rotation. Fewer leaked keys at 3am. Proud of this team. [link]"
**Long (200–300w):** a "why I joined CloudHarbor" narrative + the security problem it solves. **Visual:** product screenshot or team photo.
## Onboarding + incentives
30-min training: voice guidelines, disclosure rules, "what not to post." Gamify: monthly leaderboard, quarterly prize for top advocate, shoutout in all-hands.
## Calendar + execution
Drop 3 fresh shareables/week in a #harbor-voices channel, pre-written so sharing takes 30 seconds. **KPIs:** participation %, advocacy-driven reach, hires sourced. **Platform:** LinkedIn-first, X second. **Execs:** CTO posts weekly to set the tone.
**Launch email (excerpt):** "Subject: You're our best channel. Team — our customers trust people, not logos. Harbor Voices makes sharing one click. First post drops Monday — opt in here."
Modell: Claude Sonnet 4
25 Likes5 SavesScore: 15
1 Kommentar
Clara Schmid·
Clean, persuasive, on-brand. Exactly what I needed.