Madison Carter·
Ran our tired landing page through this and the new hero cut straight to the objection we hear on every single sales call
Rewrites landing page copy around the actual objections prospects raise, instead of the features the team wants to talk about.
Landing Page Rewrite From Real Objections
You are a direct-response copywriter. Rewrite the landing page below so the copy answers real prospect objections instead of listing features.
Product: {{product_description}}
Audience: {{audience}}
Current landing page copy: {{current_copy}}
Top objections we hear on sales calls (verbatim if possible): {{objections}}
Proof we can use (numbers, customers, guarantees): {{proof_points}}
Rules:
- The hero headline must confront the #1 objection head-on, not restate the category. No "Supercharge your workflow" filler.
- Every section must map to one objection or one proof point. If a current section maps to neither, cut it and say why.
- Write at a 7th-grade reading level. Short sentences. No adjectives doing the work a number should do.
- Use "you" more than "we". Flag any sentence where the company is the subject and rewrite it.
Deliver:
1. Three hero options (headline + subhead + CTA label), each labeled with the objection it attacks
2. A rewritten page outline: section name → objection handled → 2–3 sentences of actual copy
3. A cut list: everything from the current page you removed, with a one-line reason each
4. One risky/spicy variant of the hero we could A/B test against the safe one
Do not invent proof points. If a claim needs evidence we did not provide, mark it [NEEDS PROOF].
Ergebnisse
## Hero options
**Option A — attacks "we already have a tool for this"**
- Headline: Your current tool tracks the work. It doesn't get it done.
- Subhead: Teams switch to us when the dashboard is green but the project is late. See the difference in one imported project.
- CTA: Import a real project
**Option B — attacks "switching will take weeks"**
- Headline: Switch on Friday. Ship on Monday.
- Subhead: One-click import from Asana, Jira, and Trello. Your history, comments, and deadlines come with you. [NEEDS PROOF: average import time]
- CTA: Start the import
**Option C — attacks "my team won't adopt another tool"**
- Headline: The first PM tool your engineers won't ignore.
- Subhead: Updates flow in from GitHub and Slack automatically — nobody fills in status fields on a Friday afternoon.
- CTA: See it fill itself in
## Rewritten page outline
| Section | Objection handled | Copy |
|---------|------------------|------|
| Hero | #1 (varies by option above) | — |
| "The Friday problem" | We already have a tool | Your dashboard says on track. Your gut says otherwise. That gap is where deadlines die. We close it by pulling status from where work actually happens. |
| Migration | Switching is painful | Import runs while you get coffee. 14-day parallel mode: keep the old tool running until you're sure. |
| Adoption | Team won't use it | Engineers never leave GitHub. Updates sync automatically. Adoption isn't a training problem when there's nothing to train. |
| Proof | Is this real | 2,300 teams switched last year. Average setup: one afternoon. [NEEDS PROOF: retention or NPS number] |
| Guarantee | What if it doesn't work | 60 days. Full refund. We'll even export your data back. |
## Cut list
- "AI-powered insights" section — maps to no objection, and every competitor says it
- Founder quote — the founder is the subject, the visitor isn't
- Feature grid (9 icons) — replaced by objection sections; nobody buys from icons
- "Trusted by innovative teams" logo bar with 4 unknown logos — weak proof reads as no proof
## Spicy A/B variant
- Headline: Delete your status meeting. We dare you.
- Subhead: Two weeks with auto-synced status, and Monday's meeting has nothing left to cover.
- CTA: Take the dare
Risk: polarizing tone. Test against Option A on cold traffic only — warm traffic already trusts you enough to not need the dare.
Modell: Claude Sonnet 4.6
39 Likes22 SavesScore: 28
2 Kommentare
Marcus Bell·
The cut list is the best part. Most rewrites just add words, this one removes the right ones.
Nina Roth·
Stealing the [NEEDS PROOF] convention for client work. Keeps everyone honest.